Brand Manager (Global)

About the role

Pacific Table Group is a Singapore-headquartered F&B and consumer food company operating multi-concept restaurants, cafes and a growing range of packaged sauces and ready-to-eat products sold in retail and online. The Brand Manager (Global) will sit in the central marketing team and be responsible for shaping a consistent brand identity and executing launches across multiple markets.

You will work closely with product development, commercial, operations and regional distributors to adapt global campaigns for local execution — from kopitiam-style product ranges for Southeast Asia to premium gift-pack formats for exports. The role suits a commercially minded marketer with FMCG or foodservice experience, strong stakeholder management skills and a track record of running integrated digital and retail campaigns.

This is a hybrid role based at our Marina Bay office with occasional travel to regional offices and partners. The position offers scope for international exposure, career progression into regional marketing leadership and involvement in both on-trade and retail GTM activities.

About Pacific Table Group

Pacific Table Group operates a mix of full-service restaurants, fast-casual chains, central kitchen production and packaged food lines. We focus on Asian-inspired flavours with premium sourcing and scalable recipes for retail and export.

What you can expect

• Regional footprint across APAC with B2B and retail channels
• Hybrid working model and central Marina Bay office
• Clear pathway to regional marketing leadership
• Employee discounts across group restaurants and retail products

Key responsibilities

• Develop and own global brand strategy, positioning and visual identity across channels and markets
• Plan and execute product launches for retail and foodservice, coordinating R&D, packaging and trade teams
• Manage global and local marketing calendars, ensuring timely campaign delivery and consistent messaging
• Work with regional leads and distributors to adapt campaigns for local markets and ensure compliance
• Lead agency relationships (creative, digital, PR) and evaluate performance against KPIs
• Set and manage marketing budgets, track spend and ROI for campaigns and activations
• Create go-to-market playbooks, training materials and POS assets for multi-outlet rollouts
• Monitor competitor activity and consumer trends; produce regular performance reports and insights

Requirements

• Bachelor’s degree in Marketing, Business or relevant field
• 4+ years’ brand or marketing experience in FMCG, packaged foods or F&B hospitality with regional exposure
• Proven experience managing product launches and integrated campaigns (digital, retail, trade)
• Strong stakeholder management skills — able to work with R&D, sales, operations and external partners
• Comfortable with budget ownership and basic P&L monitoring
• Excellent written and verbal English; clear communication for global audiences
• Eligible to work in Singapore (Singapore Citizen/PR or valid Employment Pass)

How to apply

Send your CV, portfolio or examples of past campaigns and a short cover note explaining regional launch experience to the contact below.