Content Marketing Lead

About the role

Sliema Digital Agency Ltd is an established digital agency serving local and international clients across technology, iGaming, fintech and hospitality sectors. The company operates from offices along the Sliema–Gżira seafront and blends agency creativity with data-driven marketing practices.

The Content Marketing Lead will design and deliver content strategies that drive organic growth, thought leadership and measurable lead generation for multiple clients. You will manage a small in-house content team and freelance contributors, own editorial calendars, coordinate with SEO and paid channels, and present results to clients and senior stakeholders.

This is a hands-on leadership role: you will write and edit high-impact content, set quality standards, implement content governance, and use analytics to optimise performance. The position offers autonomy, exposure to cross-sector campaigns, a clear path to Head of Content, and the flexibility of hybrid work with regular in-office collaboration days.

Ideal for a marketer who thrives in a fast-paced island market, the role provides the chance to scale content programs, mentor talent, and work on international briefs while remaining rooted in Malta's dynamic digital community.

About Sliema Digital Agency Ltd

Sliema Digital Agency Ltd is a mid-sized Maltese digital marketing agency specialising in content-led growth, SEO and paid media for clients in iGaming, fintech, hospitality and local enterprise. The team combines local market knowledge with international best practice.

What you can expect

• Modern seafront office in Sliema
• Hybrid working and flexible start times
• Annual training and conference budget
• Clear progression to senior leadership roles
• Performance-related bonus scheme

Key responsibilities

• Develop and own content marketing strategies and editorial calendars for agency clients and internal channels
• Lead, mentor and manage a small in-house content team and freelance writers
• Write, edit and approve high-quality content assets including blogs, whitepapers, case studies, landing pages and newsletters
• Work closely with SEO specialists to identify keyword opportunities and optimise on-page content
• Coordinate content briefs with designers, video producers and paid media teams to ensure cohesive campaigns
• Use analytics (Google Analytics, Search Console, and content performance tools) to measure ROI and iterate on content plans
• Present monthly performance reports and strategic recommendations to clients and account managers
• Establish content governance, style guides and approval workflows to maintain quality and brand consistency
• Manage content production timelines and budgets, ensuring timely delivery across multiple projects

Requirements

• Minimum 4–6 years' experience in content marketing, digital marketing or related role, with at least 1–2 years in a leadership capacity
• Proven track record creating content strategies that drove organic traffic and lead generation
• Strong copywriting and editing skills in English; excellent command of grammar and tone
• Practical knowledge of SEO best practices and tools such as Google Search Console, Ahrefs or SEMrush
• Experience with CMS platforms (e.g. WordPress) and basic HTML familiarity
• Ability to analyse content performance and translate data into actionable recommendations
• Eligible to work in Malta (candidates must have the right to work or sponsorship arrangements handled prior to start)

How to apply

Send your CV, a short cover note and links to 3–5 content examples (articles, campaigns, performance summaries) via email. Include your earliest start date and salary expectations.