CRM Coordinator (Email/SMS)

About the role

Seascape Digital Solutions Ltd is a Malta-based digital marketing and customer engagement agency working with clients across iGaming, fintech and retail. We operate with a compact, multilingual team and place strong emphasis on data-driven campaigns, clean deliverability and compliant communications in the EU context.

The CRM Coordinator will be responsible for executing email and SMS campaigns end-to-end, managing campaign schedules, building segments, and producing performance reports. You will work closely with marketing managers, product owners and external vendors to ensure messages are personalised, tested and delivered with high standards for GDPR, deliverability and data hygiene.

This role suits someone who enjoys both the tactical side of campaign build (templates, audience queries, QA) and the analytical side (A/B testing, reporting, optimisation). We offer hybrid working, ongoing training, exposure to international clients and clear career progression into senior CRM or growth roles.

About Seascape Digital Solutions Ltd

Seascape Digital Solutions Ltd is a Maltese digital agency specialising in CRM, lifecycle marketing and customer communications for international clients, including iGaming and fintech brands. We combine technical integration work with creative campaign execution and analytics.

What you can expect

• Hybrid work model with an office close to the Sliema/Gżira seafront
• Performance-related bonus and training budget
• Structured progression to senior CRM or growth roles
• Modern office with tech-focused teams and regular social events

Key responsibilities

• Plan, build and deploy targeted email and SMS campaigns using the company’s ESP and SMS gateway.
• Create and maintain reusable templates (HTML/CSS) and content blocks; ensure mobile-responsive designs.
• Segment audiences using CRM and CDP tools; implement dynamic content and personalization rules.
• Execute A/B tests and optimisation experiments; analyse results and recommend actions.
• Monitor deliverability and sender reputation; liaise with deliverability vendors and domain admins.
• Maintain campaign schedules, QA messaging, and ensure GDPR-compliant consent handling.
• Produce weekly and monthly performance reports (open, CTR, conversion, revenue) and present insights to stakeholders.
• Collaborate with marketing, product and analytics teams to align CRM activity with acquisition, retention and product goals.

Requirements

• 2+ years’ hands-on experience in CRM, email and SMS campaign execution.
• Solid experience with at least one Email Service Provider (ESP) and SMS gateway.
• Working knowledge of HTML/CSS for email templates and basic responsive design.
• Comfortable with data segmentation tools and basic SQL or query-building for lists.
• Strong analytical skills; able to interpret campaign metrics and make recommendations.
• Excellent written and verbal English; Maltese language skills are an advantage.
• Understanding of GDPR and best practices for consent and data handling in the EU.
• Right to work in Malta (EU citizens or valid Maltese work permit).

How to apply

Apply through the job page at https://fnkt.com/jobs/crm-coordinator-email-sms/ with your CV and a short cover note outlining your CRM experience and notice period.