CRM Manager - Lifecycle Marketing

About the role

Sliema Marketing Labs Ltd is a growing digital marketing and growth consultancy working with clients across iGaming, retail and travel sectors. Our team is a mix of data-driven marketers, product people and creative specialists based in Sliema with hybrid working and regular collaboration across neighbouring hubs like Msida and Valletta.

The CRM Manager will own lifecycle marketing across owned channels — primarily email and push — designing retention and reactivation programmes, building automated journeys and driving measurable uplift in engagement and customer lifetime value. You will work closely with Analytics, Product and Creative to translate data insights into actionable campaign strategies and own reporting to senior stakeholders.

This role suits a hands-on marketer who can write clear briefs, build segments and automations in a CRM/ESP, run rigorous A/B tests and present results. In return we offer structured training, a clear progression path into Head of CRM roles, and exposure to international clients and cross-functional teams in a compact Maltese office environment.

About Sliema Marketing Labs Ltd

Sliema Marketing Labs Ltd is a Malta-based growth and CRM agency serving predominantly B2C clients in iGaming, retail and travel. We combine data engineering, creative and lifecycle marketing to deliver measurable retention and engagement outcomes. The company operates a hybrid model from its Sliema office and values practical results, professional development and a collaborative team culture.

What you can expect

• Hybrid working (office + remote) based in central Sliema
• Competitive monthly salary and performance bonus scheme
• Training budget and clear progression to senior marketing leadership
• Private health insurance contribution and flexible benefits
• Work with international clients across iGaming, retail and travel

Key responsibilities

• Define and manage the end-to-end lifecycle marketing strategy (acquisition-to-retention funnel) across email and owned channels.
• Design, build and optimise automated journeys (welcome, onboarding, winback, VIP, churn prevention) using the company’s CRM/ESP.
• Segment audiences using behavioural and transactional data; develop personalised messaging and offers.
• Create and execute multivariate and A/B tests; iterate using statistical significance and learnings.
• Collaborate with Analytics and Product to develop measurement frameworks, dashboards and attribution for lifecycle campaigns.
• Work with Creative to produce email templates, copy and personalised assets; ensure brand and compliance alignment.
• Manage campaign calendar, prioritisation and stakeholder communication across internal teams and external clients where relevant.
• Monitor deliverability, sender reputation and implement best practice for list hygiene and data protection (GDPR).
• Prepare regular performance reports and present insights and recommendations to senior management.

Requirements

• Minimum 3–5 years’ experience in CRM, lifecycle or email marketing, preferably in B2C digital businesses or agencies.
• Proven experience with a CRM/ESP such as Braze, Klaviyo, Salesforce Marketing Cloud, Iterable, or similar.
• Strong analytical skills with experience querying data (SQL preferred) and using analytics tools (e.g. Google Analytics, Looker, Power BI).
• Demonstrable experience running A/B tests and optimising campaigns based on data-driven results.
• Excellent written and verbal English; professional communication skills for cross-functional collaboration and stakeholder reporting.
• Good working knowledge of email best practices, deliverability and GDPR/compliance considerations.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Legal right to work in Malta (EU/EEA or valid work permit); candidates should be able to provide evidence if required.

How to apply

Send your CV and a brief cover note summarising your lifecycle marketing experience and notice period to the contact email below. Include examples of recent campaigns or a portfolio link if available.