Digital Marketing Manager
About the role
Sliema Digital Group Ltd is a Malta-based digital marketing and consultancy agency working with local and international clients across eCommerce, iGaming and professional services. We combine data-driven strategy with hands-on execution to deliver measurable growth for clients.
The Digital Marketing Manager will take ownership of end-to-end digital marketing activity: setting strategy, running paid acquisition (search, social), optimising organic channels (SEO, content), and coordinating with creative and analytics teams. You will line-manage specialists and external agencies, define budgets, and report on KPIs to senior leadership and clients.
This is a hands-on management role in a fast-paced but collaborative environment that rewards strong results and clear communication. The position offers professional development, exposure to international accounts, and a hybrid work model suited to Malta's compact business hubs such as Sliema and neighbouring St Julian's and Gżira. Candidates should be comfortable working in English; Maltese is a plus.
The role is ideal for an ambitious marketing manager who wants to scale campaigns, mentor a small team and play a central role in a growing local agency with regional clients.
About Sliema Digital Group Ltd
Sliema Digital Group Ltd is a 40-person digital marketing agency based in Sliema, Malta. We serve a mix of Maltese SMEs and international clients across retail, iGaming, and professional services. Our focus is measurable growth, transparent reporting and continuous optimisation.
What you can expect
- Modern seafront office in Sliema with hybrid working options
- Training & certification budget (Google/Meta/HubSpot)
- Annual performance bonus and professional development plans
- Clear progression paths to Head of Digital roles
- Private health insurance contribution and pension top-up
Key responsibilities
- Develop and own the overall digital marketing strategy across paid, organic and owned channels to meet client and company KPIs
- Plan, launch and optimise paid campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn and programmatic platforms
- Lead SEO strategy and execution including on-page, technical SEO and content planning in coordination with content creators
- Manage a small in-house team (PPC specialists, SEO/content executive) and coordinate external agencies/freelancers
- Set and manage campaign budgets, forecasts and ensure efficient media spend with regular reporting
- Design A/B tests and optimisation experiments across landing pages, creatives and funnels; implement learnings
- Own performance reporting and present insights and recommendations to clients and senior stakeholders
- Work with analytics and development teams to implement tracking (GA4, tag management) and ensure data integrity
- Support new business pitches with strategy, media plans and case studies when required
- Ensure processes and documentation are maintained for campaign briefs, KPIs and handovers
Requirements
- Minimum 4 years' experience in digital marketing with at least 1–2 years in a managerial or team-lead role
- Proven track record running paid acquisition campaigns (Google Ads, Meta) and managing media budgets
- Strong SEO knowledge including technical SEO basics and content strategy experience
- Hands-on experience with Google Analytics (GA4), Google Tag Manager and common SEO/SEM tools (e.g., SEMrush, Ahrefs)
- Experience with CMS platforms (WordPress, Shopify) and basic familiarity with HTML/CSS for troubleshooting
- Excellent English communication skills, both written and verbal; Maltese advantageous but not required
- Right to work in Malta required (EU citizens or valid Maltese work permit)
- Strong analytical skills and experience turning data into actionable insights and clear reports
- Organised, proactive, and able to manage multiple client accounts and priorities in a small-team setting
Benefits
- Hybrid working arrangement (3 days office / 2 remote typical)
- Annual training budget and support for certifications
- Performance-based annual bonus
- Private health insurance contribution
- Pension scheme contribution and statutory entitlements
- 25 days annual leave plus public holidays
- Flexible start/finish times and occasional remote work from within the EU
- Wellness allowance and team social events
Work schedule
Typical week: Monday to Friday, core office collaboration days with flexibility for two remote days per week; occasional evening work for campaign launches or client meetings.
- Standard office hours: 09:00–17:30
- Flexible start: 08:00–10:00 core window with remote options
- Occasional early/late hours for campaign rollouts or client time-zone coverage
How to apply
Apply via the job page URL or send your CV and a short cover note including notice period and salary expectations.
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