Digital Marketing Manager (PPC/Paid Social)

About the role

Sliema Digital Labs Ltd is a mid-sized digital agency serving clients across eCommerce, iGaming-adjacent tech and B2B services. The team combines local market knowledge with international campaign experience and operates from a modern office on the Sliema seafront with hybrid working options.

The Digital Marketing Manager (PPC/Paid Social) will own paid performance across channels — primarily Google Ads and Meta — while mentoring a small specialist team and coordinating with creative, analytics and account management. You will be responsible for planning budgets, setting strategy, and ensuring campaigns meet agreed KPIs and ROAS targets.

This role suits a senior, data-driven marketer who enjoys both strategy and hands-on optimisation. You will gain exposure to cross-market campaigns (EU and UK-focused), opportunities for professional development, and a collaborative environment where performance and continuous learning are prioritised. Familiarity with Malta’s market and ability to work within a compact team are advantages.

About Sliema Digital Labs Ltd

Sliema Digital Labs Ltd is an independent digital agency based in Sliema, Malta, delivering paid media, SEO and analytics services to local and international clients. The company blends creative strategy with technical execution and emphasizes measurable growth.

What you can expect

• Modern seafront office in Sliema with hybrid work options
• Competitive salary and performance-based bonuses
• Annual training budget and paid certifications
• Clear progression path to Head of Paid Media
• Regular team events and flexible start times

Key responsibilities

• Develop and execute end-to-end PPC and paid social strategies (Google Ads, Meta) aligned with client objectives.
• Manage campaign setup, bidding, targeting, creative testing and optimisation to hit KPIs and ROAS targets.
• Plan and allocate monthly budgets across channels; monitor spend and deliver timely re-forecasts.
• Lead a small team of media buyers and collaborate with creative and analytics for landing page and conversion improvements.
• Produce regular performance reports with actionable insights using GA4, reporting platforms and in-house dashboards.
• Implement A/B tests, audience segmentation and advanced bidding strategies to scale performance.
• Ensure campaigns comply with platform and industry policies (including client-specific compliance where relevant).
• Liaise directly with clients during strategic reviews, presenting results, recommendations and next-step roadmaps.

Requirements

• Minimum 4 years’ experience managing PPC and paid social campaigns in an agency or in-house environment.
• Proven track record of delivering measurable ROI across Google Ads and Meta campaigns.
• Strong analytics skills with hands-on experience in GA4, Google Tag Manager and reporting tools.
• Experience managing monthly media budgets (typical ranges €10k–€100k+) and demonstrating budget optimisation.
• Demonstrable experience leading or mentoring junior media buyers.
• Excellent Excel skills; familiarity with SQL or data visualisation tools (Data Studio/Looker) is a plus.
• Fluent English (written and spoken); Maltese language skills are advantageous but not required.
• Right to work in Malta (EU citizens welcome; non-EU applicants should note work-permit requirements).

How to apply

Apply via the job listing URL (https://fnkt.com/jobs/digital-marketing-manager-ppc/) or send your CV, a short cover note and your notice period to the fallback email.