Digital Media Buyer

About the role

Sliema Media Lab Ltd is an independent digital marketing agency serving local and international clients across e-commerce, iGaming and fintech. We combine data-driven strategy with hands-on media execution and work from a modern seafront office in Sliema with flexible hybrid policies.

The Digital Media Buyer will join a compact media team and take ownership of end-to-end media activity — from media planning and platform setup to optimisation, reporting and post-campaign analysis. You will work closely with account managers, creatives and analytics to deliver measurable ROI and scale campaigns across multiple markets and time zones.

This role suits a candidate who is comfortable managing monthly budgets, using programmatic DSPs and ad platforms (Meta, Google Ads, DV360 or similar), and translating performance data into tactical decisions. We offer structured training, exposure to international clients and clear progression to senior media roles for strong performers.

About Sliema Media Lab Ltd

Sliema Media Lab Ltd is a boutique digital agency headquartered on the Sliema seafront. We focus on paid media, analytics and creative partnerships for growth-stage brands across Europe. The team is small, international and performance-oriented, working with established clients in iGaming, retail and fintech.

What you can expect

• Modern seafront office in Sliema with hybrid working
• Performance-related bonus scheme
• Training budget and support for Google/Meta certifications
• Private health insurance contribution
• Clear progression path to Senior Media Buyer / Media Lead

Key responsibilities

• Plan, set up and manage paid media campaigns across programmatic DSPs, Google Ads (Search & Display), Meta (Facebook/Instagram) and other paid channels.
• Monitor daily campaign performance and take optimisation actions to meet KPI goals (CPA, ROAS, CPL).
• Manage media budgets, pacing and bid strategies for clients with monthly spend across multiple markets.
• Create and maintain trafficking tags, audience segments and campaign briefs with the creative team.
• Run A/B and multivariate tests to improve creative performance, landing page conversion and targeting.
• Produce regular performance reports and insights for clients and internal stakeholders using Google Analytics/GA4, Looker Studio or similar tools.
• Coordinate with account managers to align media strategies with broader client objectives and timelines.
• Ensure campaigns comply with brand safety standards, privacy regulations (including GDPR) and platform policies.

Requirements

• Minimum 2–4 years’ hands-on experience in digital media buying or performance marketing.
• Proven experience with Google Ads and Meta Ads Manager; familiarity with at least one programmatic DSP (e.g. DV360, TheTradeDesk) is expected.
• Strong analytical skills; comfortable working with Excel, Looker Studio, GA4 and campaign reporting tools.
• Experience managing monthly media budgets and optimising towards CPA/ROAS targets.
• Excellent written and spoken English; Maltese language a plus but not required.
• Ability to work from our Sliema/Gżira office at least 2–3 days per week (hybrid model).
• Eligibility to work in Malta (EU citizens or valid Malta work permit holders preferred).

How to apply

Send your CV and a brief cover note including salary expectations and earliest start date to the contact email below. Shortlisted candidates will be contacted within two weeks.