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Head of Digital Acquisition

Fnkt Hospitality Group Singapore (Tanjong Pagar / Central) Hybrid
Type: Full-time Level: Senior / Lead Salary: S$8,000 – S$12,000 per month
head of acquisition growth digital marketing performance marketing crm singapore hybrid full-time food & beverage fnkt
Fnkt Hospitality Group

About the role

Fnkt Hospitality Group operates a portfolio of casual restaurants, specialty cafes and a cloud-kitchen platform across Singapore and the region. We combine hospitality-first product thinking with data-driven marketing to grow our digital channels — delivery, direct ordering and loyalty app — while keeping strong in-store traffic across CBD and heartland locations.

As Head of Digital Acquisition you will set and execute the paid media and performance roadmap: from channel mix (Google, Meta, programmatic, DSPs) to creative testing, measurement and media-buying governance. You will lead a small team and partner closely with brand, ops and product to translate offers into profitable customer acquisition and retention strategies.

This role suits a growth-minded leader comfortable with managing multi-channel ad budgets, running ASA/UA-style experiments, and presenting ROI to stakeholders. If you enjoy a fast-paced hospitality environment where you can test menu ideas and campaigns in real outlets and scale what works across multiple concepts, this role offers broad ownership and clear path to Head of Marketing responsibility.

About Fnkt Hospitality Group

Fnkt Hospitality Group is a Singapore-born hospitality operator running cafes, casual dining concepts and a cloud kitchen network. We prioritise product quality, operational consistency and digital-first guest journeys — from social discovery to app reorders and in-venue loyalty.

What you can expect

  • Multi-brand portfolio with both brick-and-mortar and cloud kitchen channels
  • Central office in Tanjong Pagar with hybrid working and regular site visits
  • Opportunity to own acquisition end-to-end and scale successful channels regionally
  • Employee discounts across all Fnkt outlets and product-testing opportunities

Key responsibilities

  • Define and own digital acquisition strategy across paid social, search, programmatic and DSP channels to meet CAC and ROAS targets.
  • Manage monthly media budgets, pacing and optimisations; reallocate spend based on performance and seasonality.
  • Lead a small performance team and external agencies; set KPIs, mentor juniors and run regular performance reviews.
  • Design and execute lifecycle campaigns in partnership with CRM: welcome flows, win-back, retention and VIP activation.
  • Develop tracking, attribution and reporting frameworks (GA4, server-side events, cohort LTV measurement).
  • Create and run test plans (creative, audience, landing pages) and translate results into scalable playbooks.
  • Collaborate with product and ops on conversion-rate improvements for app, web and in-store promotions.
  • Forecast acquisition needs, present business cases for budget requests and communicate results to senior leadership.
  • Ensure governance on data privacy, pixel implementation and vendor contracts.

Requirements

  • Minimum 5+ years experience in performance marketing, digital acquisition or growth, preferably with some senior/lead experience.
  • Proven track record running paid channels (Meta, Google Ads, programmatic) with measurable ROAS improvements.
  • Experience managing monthly ad budgets of at least S$50k+ and working with external agencies.
  • Strong analytical skills: comfortable with GA4, attribution models, SQL or BI tools (Looker/BigQuery preferred).
  • Experience running A/B tests, funnel optimisation and cohort LTV analysis.
  • Excellent stakeholder management and clear written/verbal communication for cross-functional collaboration.
  • Eligible to work in Singapore and able to attend occasional in-office days and site visits.

Benefits

  • Hybrid work arrangement with 3 office days per week and flexible hours.
  • Competitive performance bonus tied to acquisition KPIs and company growth.
  • Comprehensive medical insurance and outpatient benefits.
  • Staff meals and discounts across all Fnkt brands (cafes, restaurants and cloud kitchen).
  • Training and conference budget for growth, analytics or leadership courses.
  • Career progression opportunities into Head of Marketing or Regional Growth roles.
  • Monthly transport allowance for hybrid employees.

Work schedule

Typical week: 5 days per week (core in-office days), occasional weekends or evenings during major campaigns or launches.

  • Standard office hours (9am–6pm) with flexible start/end times.
  • Occasional extended hours during campaign launches or month-end reporting.
  • On-site visits to outlets or cloud kitchens typically during daytime and early evenings.

How to apply

Email your CV, a short cover note and 1–2 campaign case studies (PDF or links) to [email protected] with subject line: Head of Digital Acquisition — Your Name.

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