Head of Affiliates

About the role

Fnkt is a Singapore-based foodtech platform connecting restaurants, ghost kitchens and delivery partners with consumers and affiliate partners. We operate a mix of owned marketplaces and partner integrations, and are scaling our affiliate channel to increase orders, partner ROI and brand visibility across the city-state and region.

The Head of Affiliates will own strategy, recruitment, onboarding and commercial optimisation of affiliates — from content creators and food bloggers to coupon networks, loyalty partners and aggregator integrations. You will lead a small cross-functional team, set KPIs, build repeatable processes and work closely with marketing, product and operations to execute campaigns and measure performance.

This role suits a commercially-minded partnerships leader with deep experience in affiliate marketing or partnership channels, strong negotiation skills, and a good understanding of the local F&B landscape (including delivery platforms, influencer ecosystem and merchant needs). You will have the autonomy to shape the channel and the resources to scale proven initiatives across Singapore and neighbouring markets.

About Fnkt

Fnkt is a fast-growing foodtech operator and marketplace based in Singapore that partners with F&B brands, ghost kitchens and delivery platforms to create new revenue streams. We blend marketplace technology with commercial partnerships to help restaurants grow orders while giving consumers great value and discovery.

What you can expect

• Fast-growing foodtech start-up with stable investor backing
• Hybrid working and central office in Marina Bay / CBD
• Strong network of restaurant partners and influencer collaborators
• Opportunities to scale regionally across ASEAN markets

Key responsibilities

• Develop and own the affiliate strategy and P&L for Singapore with clear KPIs (revenue, CAC, conversion, retention).
• Identify, recruit and onboard affiliates: influencers, food bloggers, coupon sites, loyalty partners and comparison platforms.
• Negotiate commercial terms, commission structures and campaign SLAs with partners.
• Design activation and tracking flows with product/engineering to ensure accurate attribution and reporting.
• Work with marketing to create co-branded campaigns, creative briefs and content guidelines for affiliates.
• Monitor performance, run tests to optimise CPA/ROAS and report weekly/monthly performance to leadership.
• Manage and mentor a small team (affiliate managers/coordinators) and external agency resources.
• Ensure compliance with brand guidelines, promotional rules and local regulations for campaigns.
• Coordinate with merchant success and operations teams to align offers and ensure smooth redemption experience.
• Build repeatable onboarding and reporting processes to scale the affiliate channel across the region.

Requirements

• Minimum 6+ years experience in affiliate marketing, partnerships or performance marketing; 3+ years in a leadership role.
• Proven track record of growing revenue through affiliates or partner channels in Singapore or SEA.
• Strong commercial negotiation skills and experience setting commission/CPA models.
• Comfortable with analytics and attribution models; experience with tracking platforms (e.g. HasOffers, Impact) or strong analytical chops.
• Experience working with influencers, content creators and coupon/discount partners is essential.
• Excellent stakeholder management — experience working cross-functionally with product, ops and marketing.
• Ability to work flexible hours for campaign launches and occasional weekend or evening events.
• Relevant tertiary qualification in marketing, business or related field preferred.

How to apply

Send your CV, LinkedIn profile and a brief note highlighting two affiliate/partnership campaigns you led to [email protected] with subject line 'Head of Affiliates — Application'.