Media Buying Manager

About the role

Sliema Digital Media Ltd is an independent digital media agency serving e-commerce, iGaming and retail clients across Europe. We combine nimble agency service with in-house analytics and creative teams, delivering measurable ROI with programmatic, social and paid search channels.

The Media Buying Manager will own media planning and buying across programmatic and social platforms, manage third-party partner relationships (DSPs, publishers), and lead a small team of campaign specialists. You will be expected to set media strategy, allocate budgets, optimise performance, and present clear reporting to clients and internal stakeholders.

This is a hands-on managerial position: you will still operate campaigns daily while mentoring juniors and shaping processes. The role is attractive for candidates who want exposure to cross-border campaigns, access to training budgets and a hybrid working model based in central Sliema — close to public transport, cafes and the ferry to Valletta.

We offer a collaborative environment with structured career progression and frequent cross-discipline projects (analytics, creative, client services). The successful candidate will be data-driven, commercially minded and comfortable operating in a fast-paced island-market where clients often require quick turnarounds and clear, measurable outcomes.

About Sliema Digital Media Ltd

Sliema Digital Media Ltd is a Malta-based digital marketing agency specialising in programmatic advertising, social media buying and performance marketing for international clients. Our team blends local market knowledge with global buying expertise to deliver efficient, scalable campaigns.

What you can expect

• Modern office on the Sliema/Gżira seafront
• Hybrid work arrangement and flexible start times
• Training budget and certification support (DV360, Google Ads)
• Competitive performance bonus and career progression paths

Key responsibilities

• Define and execute media buying strategies across programmatic DSPs, paid social and display to meet client KPIs
• Manage monthly media budgets, pacing and bid strategies to maximise ROI
• Negotiate with publishers, exchanges and platform partners to secure optimal rates and inventory
• Set up, QA and monitor campaigns; implement optimisations based on performance data
• Oversee trafficking and ad operations, working with ad ops specialists to ensure correct tagging and tracking
• Produce regular performance reports and present results and insights to clients and internal stakeholders
• Collaborate with creative, analytics and account teams to align campaigns with broader marketing objectives
• Lead and mentor a small team of media buyers and coordinate with external agency partners
• Ensure campaign compliance with platform policies and client-specific regulatory requirements

Requirements

• Minimum 4–6 years experience in digital media buying or performance marketing, with at least 2 years in a supervisory or managerial capacity
• Proven hands-on experience with programmatic DSPs (e.g. DV360, The Trade Desk) and paid social platforms (Meta, X, LinkedIn)
• Strong analytical skills and experience with campaign reporting tools and Excel
• Experience managing media budgets of €50k+ per month across multiple channels
• Excellent English communication skills (verbal and written); Maltese is an advantage
• Ability to work from our Sliema office as part of a hybrid schedule and attend client meetings when required
• Eligibility to work in Malta (EU/EEA citizens or holders of appropriate work permits)

How to apply

Send your CV and a brief cover note outlining relevant media buying experience and earliest availability via email. Include links to case studies or campaign reports if available.