PPC / Paid Search Specialist

About the role

Harbourfront Hospitality Group is a multi-brand F&B operator running casual eateries, a kopitiam-style breakfast outlet, a modern zi char concept and several CBD lunch venues. We combine traditional Singapore flavours with contemporary hospitality and operate both dine-in and delivery channels across the island.

The PPC / Paid Search Specialist will sit within the central marketing team and be responsible for planning, executing and optimising paid search and performance campaigns to support brand awareness, promotions, lunch crowd bookings and delivery sales. You will work closely with brand managers, in-house designers and the operations team to craft locally relevant campaigns (CBD lunch promos, weekend brunch, heartland mall activations) and measure ROI across channels.

This role is ideal for a candidate with 2–5 years' hands-on PPC experience, strong analytical skills and a pragmatic approach to testing. We offer hybrid working, exposure to multiple F&B concepts and the chance to own performance marketing for campaigns that directly affect day-to-day restaurant sales and customer acquisition.

About Harbourfront Hospitality Group

Harbourfront Hospitality Group operates five core F&B brands across central and east Singapore — from kopitiam-style breakfast stalls to contemporary zi char and a modern bistro. We focus on high-frequency local customers, corporate lunch trade and delivery partnerships with major platforms.

What you can expect

• Multi-brand operator with stable ownership
• Central office near Tanjong Pagar MRT with hybrid work
• Direct impact on outlet sales and customer acquisition
• Opportunities to run island-wide campaigns and pilot creative tests

Key responsibilities

• Plan, build and manage paid search campaigns across Google Ads and Microsoft Bing, including search, shopping and PMax where relevant
• Manage paid social campaigns supporting search activity (Meta, YouTube) and coordinate targeting for promos (CBD lunch crowd, weekend brunchers, heartland diners)
• Perform keyword research, audience segmentation, bid management and budget allocation to meet CPA/ROAS targets
• Implement and maintain conversion tracking using Google Tag Manager and Analytics; liaise with developers to ensure accurate data feed and attribution
• Design and run A/B tests on ad copy, landing pages and promo creatives together with the design team
• Produce weekly and monthly performance reports with actionable insights for brand and ops teams
• Work closely with brand managers and operations to align campaigns to menu launches, special events and delivery platform promos
• Monitor competitor activity and market trends in Singapore F&B to recommend new channel or tactic adoption

Requirements

• 2–5 years of hands-on PPC / paid search experience, ideally in-house or agency-side supporting retail or F&B clients
• Proven experience managing Google Ads accounts with regular optimisation for ROAS/CPA
• Strong analytical skills and experience with Google Analytics, Google Tag Manager and reporting tools (Looker Studio preferred)
• Comfortable with Excel; familiarity with SQL or data-querying is a plus
• Able to translate business goals (bookings, delivery sales, footfall) into measurable campaign KPIs
• Good stakeholder management skills; experience working cross-functionally with creative and operations teams
• Eligible to work in Singapore and comfortable with occasional on-site work at outlets for campaign activations

How to apply

Please send your CV, a short cover note and links to recent campaign case studies or dashboards to the contact email below.