SEO Content Strategist

About the role

FNKT Hospitality Group operates a collection of casual and elevated F&B concepts across Singapore — from kopitiam-inspired breakfast cafes and hawker-style zi char pop-ups to a neighbourhood izakaya and a CBD bistro. We invest in digital-first growth to drive reservations, delivery and brand discovery across multiple outlets.

The SEO Content Strategist will own organic search strategy and content planning: keyword research, editorial calendars, on-page optimisation, local SEO for outlets and performance reporting. You will work closely with culinary teams, FOH managers and external agencies to turn menu launches, seasonal campaigns and events into measurable organic traffic and conversions.

This role suits someone who combines strong copywriting with technical SEO knowledge and a taste for the hospitality industry. We offer a hybrid working model, opportunities to lead brand-level campaigns, and exposure to multi-outlet digital operations with clear progression into senior marketing roles.

About FNKT Hospitality Group

FNKT Hospitality Group is a Singapore-based operator of multi-format F&B concepts, blending local favourites and modern dining across heartland malls and CBD locations. We focus on consistent quality, creative concepts and a data-informed approach to marketing and operations.

What you can expect

• Multi-brand operator with central marketing team and growth budget
• Hybrid working and flexible arrangements for office-based roles
• Opportunities to lead nation-wide campaigns and menu launches
• Close links to in-house culinary team for content and recipe assets

Key responsibilities

• Develop and execute a 12-month SEO content strategy to drive organic traffic, reservations and delivery conversions across FNKT brands.
• Conduct ongoing keyword research and content gap analysis tailored to F&B, locality and menu search behaviour in Singapore.
• Create and manage an editorial calendar: blog posts, menu pages, outlet pages, local landing pages and event/campaign content.
• Optimise on-page elements (meta, headings, structured data) and collaborate with web devs for technical SEO fixes.
• Implement local SEO for multi-outlet listings (Google Business Profile), manage citations and monitor review signals.
• Measure and report monthly organic performance (traffic, rankings, conversions) and present insights to marketing and operations teams.
• Work with chefs and managers to translate menu launches and promotions into SEO-friendly content and rich assets (recipes, photos).
• Coordinate with paid media and social teams to maximise cross-channel impact and reduce channel overlap.
• Manage external SEO/agency relationships and brief creative content when required.
• Train in-house content creators and outlet managers on basic SEO best practices for consistent content quality.

Requirements

• Minimum 3 years' experience in SEO/content strategy, ideally with exposure to hospitality, restaurants or retail.
• Proven track record of improving organic visibility and conversions (share portfolio or case studies).
• Hands-on experience with CMS (WordPress or similar), Google Analytics/GA4, Search Console and an SEO tool (Ahrefs, SEMrush or Moz).
• Strong editorial skills — clear, persuasive copywriting tailored to local audiences and Singapore English.
• Working knowledge of on-page and technical SEO fundamentals (site structure, schema, redirects).
• Comfortable with data analysis and reporting; ability to translate metrics into action plans.
• Flexible for occasional evening or weekend attendance for launches, tastings or events.

How to apply

Email your CV, a short cover note and links to SEO case studies or portfolio to [email protected] with subject line "SEO Content Strategist — [Your Name]" or apply via https://fnkt.com/jobs/seo-content-strategist/.