SEO Specialist (German Market)

About the role

Sliema Digital Studio Ltd is a boutique digital agency serving European clients across eCommerce, iGaming and B2B SaaS. We combine technical SEO, content strategy and data-driven performance marketing from our seafront office in Sliema with hybrid working flexibility. The team works closely with developers, content creators and account managers to deliver measurable organic growth.

You will be responsible for end-to-end SEO for German-language projects: conducting keyword research in German, producing briefs, executing technical audits, and coordinating outreach and content production. The role suits a hands-on specialist who can translate data into clear, localised SEO actions for the DACH region and communicate effectively with both clients and internal teams.

This is a mid-level position offering exposure to international clients and a chance to shape SEO strategy within a growing agency. We provide training, clear progression paths and opportunities to specialise further in technical SEO, content or account strategy. The role is ideal for someone based in Malta (or relocating) who is fluent in German and English and comfortable working in a fast-paced, collaborative environment.

About Sliema Digital Studio Ltd

Sliema Digital Studio Ltd is a Malta-based digital marketing agency working with mid-market and enterprise clients across Europe. The company specialises in SEO, PPC and content for clients in eCommerce, iGaming and SaaS, combining technical expertise with multilingual content services.

What you can expect

• Modern seafront office in Sliema with hybrid working options
• Dedicated training budget and conference attendance support
• Performance-related bonus scheme
• Clear progression into senior SEO or account leadership roles

Key responsibilities

• Perform keyword research and opportunity mapping specifically for the German-speaking (DE/AT/CH) markets.
• Plan and produce SEO content briefs in German; coordinate with content writers and translators to ensure localisation and search intent alignment.
• Conduct technical SEO audits (crawl analysis, site speed, indexability, structured data) and work with developers to implement fixes.
• Optimise on-page elements: meta tags, headings, internal linking and UX recommendations tailored to German audiences.
• Manage and monitor backlink profiles and outreach campaigns, ensuring high-quality, relevant links for German market priorities.
• Set up and maintain tracking in Google Analytics, Search Console and Google Tag Manager; create regular performance reports and dashboards.
• Collaborate with account managers to present SEO strategy and results to clients and recommend next steps.
• Track SERP features, local rankings and competitor activity in the DACH region and adapt strategy accordingly.

Requirements

• Minimum 2–4 years’ hands-on SEO experience, including work on German-language projects.
• Fluent written and spoken German and English (C1/C2 level preferred).
• Practical experience with SEO tools such as Google Analytics, Search Console, Ahrefs, SEMrush or Sistrix.
• Solid technical SEO knowledge: crawling, indexing, site speed, hreflang, and structured data basics.
• Experience creating content briefs and working with CMS platforms (WordPress preferred).
• Strong analytical skills with the ability to turn data into actionable recommendations.
• Right to work in Malta or ability to obtain Malta work authorisation (employers cannot provide legal advice).

How to apply

Send your CV and a brief cover note highlighting German-language SEO experience and earliest start date to the contact email below or apply via the job listing.