Social Media Manager - B2B Tech

About the role

Sliema Tech Labs Ltd is a growing Maltese B2B technology company serving European and global clients with SaaS solutions for enterprise operations. The marketing team is compact, collaborative and performance-driven, working closely with product, sales and customer success to build brand awareness that directly supports pipeline growth.

The Social Media Manager will be responsible for end-to-end social media planning and execution across channels most relevant to B2B audiences (LinkedIn, X, YouTube, and selected industry platforms). You will design content frameworks, run paid campaigns in collaboration with the demand-gen team, and measure channel contribution to inbound leads and engagement metrics.

This role suits a strategic operator who can also get hands-on with content creation — from short-form video and thought leadership posts to case studies and webinar promotion. We offer a hybrid model, training and a clear path to senior marketing roles in a fast-growing local tech business with international clients.

About Sliema Tech Labs Ltd

Founded in Malta, Sliema Tech Labs Ltd builds enterprise SaaS tools for operations and analytics. We work with clients across Europe and the UK, combining product development with client-facing consultancy. The organisation values practical results, continuous learning and a collaborative approach between engineering, sales and marketing.

What you can expect

• Hybrid working (3 days office / 2 days remote)
• Training and professional development budget
• Competitive performance-based bonus
• Modern central Sliema office near the seafront
• Exposure to international B2B SaaS clients

Key responsibilities

• Develop and deliver the social media strategy for B2B audiences across LinkedIn, X, YouTube and niche industry channels.
• Plan and create content calendars aligned to product launches, webinars, case studies and sales campaigns.
• Produce and edit content: short-form video, graphics, carousels, thought-leadership posts and community updates.
• Manage paid social campaigns in coordination with demand generation to optimise cost-per-lead and conversion metrics.
• Monitor, report and present channel performance (engagement, reach, leads) and recommend optimisation actions.
• Coordinate with product, sales and customer success to surface customer stories, case studies and technical insights.
• Engage with industry communities, respond to enquiries and build relationships with influencers and partners.
• Maintain brand voice and ensure compliance with corporate messaging and regulatory considerations for B2B communications.

Requirements

• 3+ years’ hands-on experience managing social media for B2B tech, SaaS or enterprise brands.
• Proven track record with LinkedIn content strategy and community growth for professional audiences.
• Strong copywriting skills and experience producing multimedia content (video, graphics).
• Experience running and optimising paid social campaigns with measurable ROI focus.
• Comfortable with analytics tools (LinkedIn Analytics, Google Analytics, social management platforms) and reporting.
• Excellent English communication skills; clear, professional writing for business audiences.
• Right to work in Malta (candidates must be able to legally work in Malta at start date).

How to apply

Send your CV, a short cover note and links to recent social campaigns or portfolio to [email protected] (subject: Social Media Manager - B2B Tech). Include notice period and salary expectations.